Joana Fatima Sinel
SEO Strategist
Web Developer
Who Am I?

Joana is a digital and content strategist located in Singapore, specializes in developing and implementing high quality content and high level SEO strategies.

Experienced in doing SEO, digital marketing, local SEO, social media marketing, mobile advertising, ad operations management and all things digital. I have helped many clients grow their online visibility through various marketing strategies. I am a result-driven person with a proven track record and a creative, result-oriented approach to online marketing.

  • Birthdate: 24th December
  • Phone: +65-94574816
  • E-mail:
  • Address: 10 Lkdua Singapore, 417684
My Skills
Language Skills
Personal Skills
  • Effective problem solver
  • Tactful and patient communicator
  • Good team player
  • Loyal to the company
  • Success motivated
  • Creative & hard working
Download CV
Work History
  • Senior SEO Executive - Performance Search
    MAY 2014 - PRESENT
    Performics Singapore - Zenithoptimedia

    Currently handling SEO campaigns for big brands in the industry of Hotels, Banking, Airlines, Education and News Publishing.

  • Advertising Operations Manager
    FEB 2014 - PRESENT
    Adztream Pte. Ltd

    Working with third party vendors and technology providers as well as our in-house IT staff.Analyzing system-generated data to help inform both site management and sales efforts.

  • Digital Marketing Coordinator/Social Media Manager
    MAY 2013 – JAN 2014
    ZigZag Advertising

    Handled SEO, Social Media and Online Reputation Management campaigns for Australian clients.

  • Bachelor of Arts in Multimedia Studies
    APR 2015 - OCT 2018
    University of the Philippines

    Enrolled in one of the best universities in the Philippines. Currently studying Multimedia Studies in University of the Philippines *UPOU

  • HTML, CSS and JavaScript
    MAR 2016 - APR 2016
    The Hong Kong University of Science and Technology

    Completed an online non-credit course authorized by The Hong Kong University of Science and Technology and offered through Coursera.

    Certificate URL: Click here.

  • Bachelor of Science in Nursing
    JUN 2007 - APR 2011
    University of Luzon

    After graduating in high school, I first took Business Management then shifted to Nursing.

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  • John Liebher

    CEO at Liebher & Co.
  • John Liebher

    CEO at Liebher & Co.
  • John Liebher

    CEO at Liebher & Co.

$300 per month


  • Website Audit
  • Basic SEO Analysis
  • Social Media Account Setup
  • Ad Campaign
  • Life Support
  • Professional Photoshoot
Order Now

$700 per month


  • Domain & Hosting
  • WordPress Website (5 pages)
  • Basic SEO
  • Ad Campaign
  • Life Support
  • Professional Photoshoot
Order Now

$900 per month


  • Domain & Hosting
  • WordPress site (10 pages)
  • Basic SEO + Analytics Setup
  • Basic Social Media Accounts Setup
  • Basic Web & SEO Support
  • Life Support
  • Professional Photoshoot
Order Now

$1500 per month


  • Domain & Hosting (free 1st yr)
  • WordPress site (15 pages + 5 FREE)
  • Advance SEO Audit
  • Social Media Campaign (10 posts/day)
  • Web & SEO Support (6mos)
Order Now
December 22, 2015
SEO – How to Optimize Your WordPress Site With Perfect Keywords


“SEO”- One of the most important things for any website that helps get your site visible in the first page of popular search engines including Google, Yahoo, Bing, MSN etc. In recent years, most of the internet marketers take the great opportunity of WordPress that just reduces both money and time. Sadly, most of the internet marketers seem ignorant of WordPress SEO. However, a perfect keyword is the key to your success. What is keyword? How to get keyword? What should be the density of keywords in your article? These are the most crucial questions. However, you would be happy to know that, I am going to figure out the appropriate answer of these questions.

• What is Keyword?

A keyword is a word used by a search engine in its search for relevant web pages. However, you would be surprised to know that, there are millions of websites in the virtual world and the number of websites is increasing day by day. However, have you ever imagined why not all the websites appear in a search engine upon searching a thing? However, only a few websites appear in the first page of a search engine. The reason behind this miracle is nothing but Search Engine Optimization (SEO). Notwithstanding, keyword is a key step of your WordPress SEO.

• How To Get Keyword?

However, you would be happy to know that, for your WordPress site SEO, Google has a great resource that simply helps you get keyword ideas. However, with the help of Google keyword tool, you can get a crystal and concise idea of choosing the perfect keyword.

• Keyword Density:

Now, a question may arise in your mind about the keyword density. However, so what should be the density of keyword in your niche? Well, it is recommended that your content to keyword ration be 5 %. However, it is an important thing to consider for your WordPress SEO that you don’t just blend your content with too many keywords.

Sadly, search engine crawler or spider doesn’t seem to take it easily.

For your WordPress SEO, you should be aware of choosing tags. For every post, you have to put some tags. However, choose the most relevant and most searched keyword as tags.

• Keywords as Subheading:

Your content would be more SEO friendly if you use most searched keyword as a subheading of your article. For example, if you write an article about “Search Engine Optimization (SEO)” then your first task is to go to Google AdWord and find the most searched keyword. However, you may find relevant keywords upon searching only “SEO” such as SEO optimization, SEO keyword, SEO keywords. However, your task is to find the most searched keyword among them and hence use it in the title of your article. However, blend the keyword perfectly in your article making sure that it is not more that 5%.

Suppose, Keyword and Global Monthly Search Volume:

– SEO, 240000

– SEO keyword, 200000

– SEO optimization, 190000

See this chart. Use “SEO” in your title tag and blend it through your content. Use “SEO keyword” as a subheading. Use “SEO optimization” as another subheading. That’s it. NO big deal.

Finally, SEO is a terminology that includes a number of things. However, keyword is one of the most important aspects of SEO. With the help of perfect and appropriate keyword your site will get more hits in search engines. However, before selecting keyword, make sure that you have done your research on keyword with the help of Google keyword tools.


Source by Van Dexter Rutledge

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December 20, 2015
The Benefits of Paid Search Marketing


When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A PPC campaign can run for any length of time and can be very narrowly or broadly targeted. This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, PPC campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing. You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time. What are you waiting for?


Source by Lou Unkeless

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December 18, 2015
Social Media Strategy and Your Business Website


You never can think of a business without a proper strategy and a business website. Same is the case when you plan your marketing via Social networking. While considering Social sites for marketing you must have an exact Social Media Strategy that fits best as per the site you have for your business.

Social Media Strategy is actually about the changes which are capable of a massive contribution towards the optimization of the concerned site to bring more traffic/users/leads/prospects. It is rather a modern skill which needs to be adapted to strengthen business. The following would provide you with tips for the better usability of the social sites to optimize your business website. The first step towards improving your business website is to provide it a better link ability. There are many sites that are regarded as static, in the sense that they are rarely updated. Here comes the role of Social sites which are being updated almost every fraction of second by its large user base. So, a word promoted with these sites can hit the high graph of traffic.

The three important requirements:

1st: In order to provide the website a better link ability it is better to add a blog to it. This is the first step towards making your website a popular one. One must ensure the easy tagging or bookmarking of the website as per the applications of the social sites. Adding quick buttons to the website may also help and adding suitable links to social sites like YouTube, Digg, Facebook, Twitter, WordPress, blogger, MySpace, LinkedIn would also be of a great help.

2nd: It is essential to give good amount of importance to the content and it is also desirable to have the content in the form of pdf, video etc wherever possible. They would simply enable content travel. One need not spend lots of money for re-inventing the same concept! Social networking in 2010 has a great scope.

3rd: Moderation of sites are available free of cost as Ning and similar sites give the freedom of moderating a website with ease. The website which is Ajax enable simply improves the response time of the site! So using these free services to implement a strategy that promotes your site through social networking site is a good idea. There is a strategy called the associative media marketing which would combine the concept of social networking and social media marketing.

Social Media Strategy concentrates around user driven sites of good repute and related communities used to build reciprocal links to other sites & blogs. They really can create good volume traffic and a healthy ranking of search in search engines. Blame it on the competition that there is an immense need to improve the uniqueness of the business websites & blogs to get higher amounts of traffic. Maintaining a website with a proper Social networking promotion strategy in place would definitely do a magnificent job in promoting the business.


Source by Magnus W. Haga

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December 14, 2015
Facebook Marketing: Free Advertising On Facebook


Advertising for free on Facebook can get anyone excited – and why not? Facebook is the most popular social networking site in the world today. Since it was launched in 2004, it has been getting more and more users everyday estimated now to be at least 75 million users. Advertising for free on such a highly trafficked website on the internet is appealing to many business men, woman, and companies.

But is advertising really free? The answer is “yes” and “no.” Let’s start with what you can do for free. All anyone has to do is create a personal profile page and from there, you can start building your business profile(s). You can even upload a company logo, upload pictures and upload videos connected to your business right to the business page. But that is just the beginning. You can even create an event to target a specific market that your service or product is trying to focus on or tap into. Basic business marketing and advertising on Facebook is not only effective but at the same time, it is fun and free.

Once your personal profile and business page is set up, you can begin by importing your contacts to your pages and inviting them to “like” your business. Whenever one of your visitors comments on your business page or “like’s” your business page, that message is sent out to all the friends of the visitor. Therefore, who one visitor likes your page, you can easily be getting your company name in front of hundreds of potential customers.

What you post and put on your business page is of significant importance. First of all, and probably most importantly, make sure you are posting useful, quality, unique information. Let’s say you own a painting company. Many of your customers we be couples and families. If you are posting pictures of scantily clad woman and crass jokes, you will most likely see many people un-“like” you and see very little, if any business from your business page. You have to remember that anything you post to the internet, including posting to Facebook, will remain linked to you (and your business) just about forever. Even if you delete something, a lot of cookies will keep deleted material alive long after you remove it. A simple rule of thumb, is to ask yourself before posting anything, if you would be willing to share it with your priest, rabbi, mother, father, children, or even with the world on the 5 o’clock news, because in essence anything you post, you are sharing with the world.

I have spent a while talking about the free advertisement for Facebook you can get for your business on Facebook because if you choose to do paid advertising your free business page, profile, and following are going to be a very integral part of the equation and extremely important in the conversion of potential customers to paying customers because when they click your ad, they will land on your business page.

How much do actual paid advertisements cost? You can create your business ads right on Facebook: they have made it very easy for even an amateur to do it. Once that is done, you can choose to place your ad by location, sex, age, keyword, relationship status, job title, workplace, school, or a combination of them.

At this point Facebook with be showing you the number of people available in your target market, and what they recommend you bid for each click (CPC) or for each one thousand impressions (CPM), or views. You can see about how much people are currently paying for the same criteria, and set a spending budget with a cap for your monthly advertising.

In the end, Facebook marketing and advertising can be very useful to assist you in growing your business with little or no expenses incurred!


Source by CaSandra Poulos

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December 12, 2015
5 SEO Tips for SEO Beginners


If you are new to SEO here are few SEO techniques you can use.

1. Start your own website: Develop your own website. Web designers may charge hundreds of dollars to build wonderful websites. But you don’t need their services. Not for SEO. The simplest, fastest way to create an optimized website is to download WordPress and install it. You can use default wordpress themes to your site. Remember that aesthetics have nothing to do with search engine optimization.

2. Write your own content: Do not believe and convince yourself that you can not write content for your site. You can and it just needs some practice. Start writing your own articles. You may not be able to initially write 20 or so articles a day. But keep practicing and within a month you can easily write 10 articles a day.

To maintain a successful blog, you need only 1 article a day of around 200 words long.

3. Write a thoughtful comment: Write a thoughtful comment on someone else’s blog every day with a link to your site. It shows people that you are willing to share their interests. They will eventually click, visit your site and may also link back to your site. You are also creating a name for yourself.

4.Write about other sites in your blog: Write about other people’s sites related to your niche, in your blog and link to them. You will receive “Thank you” letters and backlinks from people who are struggling to achieve visibility for their sites.

5. Blog Pinging: Make sure that your blog pings lots of ping servers. This will help your blog to achieve search recognition quickly.


Source by Indu Priya K

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December 10, 2015
Paid Traffic Vs Organic Traffic


There are many methods for grasping website traffic. Here iam going to describe two main sources one is Paid traffic and another one is Organic traffic. Both the traffic sources has its own value. Now let me tell you what is main difference and what are advantages and disadvantages in both of them

o Organic traffic will consume more time than the Paid traffic. Paid traffic is the ultimate solution for instant traffic

o Organic traffic will come depending upon your search engine optimization skills. Where as paid traffic depends completely on your budget

o But organic traffic can more popularize your website than the paid traffic. Most of traffic comes from the organic search results only.

o Organic listings can get heavy traffic but you need much patience to reach that position and you need to put best web promotion skills continuously. But paid traffic can come instantly but you have to bid the right keywords

o For any kind of traffic you need to select the right competitive keywords. Choosing the right keywords is most important step.

o Maximum visitors go to the websites which they receive through the organic search results. But there is equal chance for paid listings also

o According to my experience organic search results can grab more traffic than paid listings. If visitors are coming through organic search results need not to worry about conversion ratio and but if visitors are coming through paid listings then you have to put extra efforts to convert every visitor into leads.

o Paid traffic is instant but you have to put extra efforts to sell your products or services

o Finally organic listings will be for long time than the paid listings


Source by Subhash Bose

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